Family Crisis Center
Family Crisis Center
Family Crisis Center
A pro bono campaign and outreach effort to Southern California families in crisis
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A pro bono campaign and outreach effort to Southern California families in crisis
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A pro bono campaign and outreach effort to Southern California families in crisis
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This "date with a dentist’‘ digital campaign was designed to get more people to go to the dentist. Users entered their sexual preference and zip code and were matched up with dentists close to their location.
This "date with a dentist’‘ digital campaign was designed to get more people to go to the dentist. Users entered their sexual preference and zip code and were matched up with dentists close to their location.
About me
About me
AARP’s digital campaign, I Heart Caregivers, celebrates the immense contributions that family caregivers make to the loved ones in their care as well as to society at large (substantially reducing public sector expenditures for similar services). The campaign, which also calls attention to AARP’s legislative advocacy efforts in support of more public resources for caregivers at the state and local levels, culminated in an art gallery showing at the U.S. Senate.
In only the first three months, the campaign garnered a total of 546,847 clicks and 323 story submissions. Awareness of the campaign was driven by display ads that had a
click-through rate of 0.14% (exceeding the standard benchmark of 0.08%) and 15-second and 30-second videos which generated 31,239,920 views.
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AARP’s digital campaign, I Heart Caregivers, celebrates the immense contributions that family caregivers make to the loved ones in their care as well as to society at large (substantially reducing public sector expenditures for similar services). The campaign, which also calls attention to AARP’s legislative advocacy efforts in support of more public resources for caregivers at the state and local levels, culminated in an art gallery showing at the U.S. Senate.
In only the first three months, the campaign garnered a total of 546,847 clicks and 323 story submissions. Awareness of the campaign was driven by display ads that had a
click-through rate of 0.14% (exceeding the standard benchmark of 0.08%) and 15-second and 30-second videos which generated 31,239,920 views.
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An award-winning copywriter, my experience ranges from cancer research and cars to computer chips and credit cards. Whatever the subject matter,
I never lose sight of the importance of communicating an idea simply, clearly and with emotion, whether in Instagram, SEO or a TV spot. ​
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EXPERIENCE
Currently Freelance, Los Angeles and Nationally - Senior Copywriter
JUNE 2022 - JUNE 2023
Accenture, New York (Remote) - Senior Copywriter/Contractor
(one year contract)
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FEBRUARY 2021 - MAY 2022
Bailey Lauerman, Omaha (Remote) - Senior Copywriter
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JULY 2015 - FEBRUARY 2021
Agency Ingram Micro, Irvine - Senior Digital Copywriter/Content Strategist
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Prior to working at Ingram Micro, I freelanced for ad agencies and design/branding firms on both coasts (including FCB, FCB Healthcare, GMMB, Jones Knowles Ritchie, Siegel & Gale, Vitro, VSA Partners, and Y&R) while serving as caretaker to my handicapped mother..
EDUCATION
Newhouse School of Communications, Syracuse University
M.A. in Advertising
Graduate Fellowship
University of Michigan, Ann Arbor
B.A in History
Graduated with High Honors, Phi Beta Kappa
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AWAARDS
ADDY, ADLA, AR100, Art Directors Club, Communication Arts Design Annual, and Webby Finalist.
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CONTACT
551-255-0332